PSG Cornwall
Client: PSG Cornwall compiles home information packs (HIPs) and local searches for people selling homes.
What we do: PSG look to us to define and strengthen their brand and roll it out across all arenas, including the internet.
With an established website delivering technical information, we could see that PSG Cornwall catered for clients of two distinct types – the professional estate agent or solicitor and the home seller – each of whom approached the market in different ways.
Following detailed discussion, we created a new strategic public website and brochure explaining the new legal requirements for people selling homes, including a flow-chart detailing the intricacies of the house-moving process. We accompanied this with a leaflet created for distribution through Cornish estate agents and solicitors. This opened a direct route to PSG Cornwall’s services for people selling homes.
As industry experts, PSG Cornwall offer free advice to potential clients and the agents they would be relying on to recommend them in the future. To boost their profile, we organised a publicity day at one of the first houses in the county to be sold with a HIP, resulting in widespread newspaper, magazine and radio coverage.